Performance & Change Management Examples
Effective performance isn’t just about skills. It’s about clarity, confidence, and the ability to adapt when expectations shift. In this pillar, I focus on building the tools, guidance, and learning experiences that help people do their best work during moments of change.
My approach blends capability building, behavior-based learning, and strategic enablement to support managers, teams, and individuals as they navigate new roles, new systems, and new ways of working.
The projects below highlight how I partner with organizations to diagnose performance gaps, design targeted interventions, and create scalable resources that drive readiness, alignment, and measurable improvements in how teams operate.
KidStrong: Sales Process Training
& Live Scenario Facilitation/Evaluation
KidStrong is a fast-growing, science-based youth training program that blends physical development with character-building skills for children ages 1–11. When I began working with them, their rapid growth had outpaced the structure of their internal training: they had a sales process, but it lived in scattered documents, tribal knowledge, and informal coaching. Our team was brought in to consolidate their materials, define a clear methodology behind their sales approach, and turn it into a scalable learning experience that any staff member could understand and apply.
I helped transform their broad, inconsistent resources into a cohesive 8-step sales curriculum anchored by the SNAP methodology (Simple, iNvaluable, Aligned, Priority). This included eLearning, videos with KidStrong coaches, job aids, worksheets, and instructor-led modules designed for a busy, on-the-floor staff audience.
Following that success, KidStrong asked me to step into the role of project manager and lead instructional designer for revamping their Amazing Trial Experience (ATE)—the free class offered to prospective members. For the first time, we built a comprehensive, turnkey system for training, practicing, and assessing how staff deliver these trial sessions.
Media
A video from KidStrong's official account showcasing the company
• Helped KidStrong transform scattered sales resources into a cohesive 8-step curriculum built around the SNAP methodology.
• Developed multimedia learning experiences including eLearning, ILT modules, videos, worksheets, and job aids tailored to fast-paced gym staff.
• Served as project manager and lead ID for revamping the Amazing Trial Experience, turning tacit facilitator knowledge into a fully standardized, turnkey training program.
• Designed both digital and floor-friendly tools to support coaches who learn primarily “on the floor.”
• Delivered scalable training that strengthened KidStrong’s operations during rapid national growth.
Instructional Designer /Project Manager
• Integrated the SNAP methodology into KidStrong’s existing sales process and designed a cohesive 8-step curriculum
• Scripted, storyboarded, and developed multimedia eLearning, ILT modules, and video content featuring KidStrong staff
• Conducted needs analysis by gathering and organizing all existing sales materials into a unified learning framework
• Designed job aids, worksheets, laminated floor resources, and quick-reference tools for a high-movement, on-the-floor audience
• Served as project manager and lead instructional designer for the Amazing Trial Experience overhaul
• Created a full role-play facilitation and evaluation guide to standardize how staff practice and are assessed
• Translated SME knowledge into clear, scalable training assets usable at any KidStrong location
Challenges & Complexities
Fast-Paced, Floor-Based Learning Environment
- Coaches and staff had limited time for seated, computer-based training
- Required designing lightweight, immediately usable learning formats
- Needed to incorporate durable, physical tools (laminated cards, binders, floor-ready job aids)
Limited SME Availability & High Accuracy Requirements
- SMEs were actively coaching and difficult to schedule
- Critical content relied on tacit knowledge that had to be extracted, clarified, and standardized
- Safety, proper athletic form, and child experience required precise, high-fidelity guidance
Transforming Scattered Information Into a Scalable System
- Sales and ATE content lived across documents, conversations, and informal coaching practices
- Had to consolidate and streamline processes into cohesive, teachable methodologies
- Built a complete training framework where none previously existed, ensuring consistency across locations
Outcomes
- Delivered a complete, streamlined 8-step sales training curriculum integrating SNAP with KidStrong’s existing framework
- Built eight multimedia-rich courses with eLearning, live training, worksheets, facilitator materials, and job aids
- Completely overhauled how the Amazing Trial Experience is taught, practiced, and evaluated—creating a unified, turnkey program scalable across all locations
- Developed independent, end-to-end training materials that removed reliance on a small group of facilitators who previously held the knowledge
- Strengthened the long-term relationship between our team and KidStrong by delivering high-impact training under tight timelines and budget constraints
- Positioned KidStrong to train staff more consistently and confidently across their fast-expanding nationwide network
Other Projects
